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At the request of Ana Laura who wrote to me through the faebook page www.facebook.com/elVlogdelEmprendedor, we will talk about brand positioning
So that you understand how important brand positioning is; A good brand positioning can mean the difference between "I need a cell phone (which can be anyone" and "I need the new iPhone X".
And that state of madness and irrationality is what brands look for in terms of brand positioning.
For this I will give you the example of how we position ourselves when we want to seduce:
1. FOR THE INDIVIDUAL TECHNICAL CHARACTERISTICS: Are you more cassual, classy, hipster, ...?
2. BASED ON BENEFITS, such as being handsome, having style, being fun, well-off, ...
3. DEPENDING ON COMPETITION. Are you a leader or a "white label"?
4 DEPENDING ON QUALITY OR PRICE. That is, if it conveys the image of exclusivity or luxury, or if it is more common.
5. BASED ON THE EXPERIENCE OF THE CONSUMER. What they say about you, if you're an irresponsible, a womanizer, ...
6. ACCORDING TO THE STYLE OF LIFE OF THE CONSUMER. If you are a person with a lifestyle of luxury, or with a more normal lifestyle.
Do not forget to follow me on my social networks:
www.facebook.com/elVlogdelEmprendedor
www.instagram.com/elvlogdelemprendedor
https://open.spotify.com/user/adrirub...
Or write to my email emprendedorvlog@gmail.com
Brand Positioning coaching vs mentoring | |
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| 527 views views | 3.51K followers |
| Education | Upload TimePublished on 20 Dec 2017 |
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